Marketing Objectives:
Engage prospects with authentic stories that give value to a degree from the College of Arts of Sciences. Tell down to earth stories that ask a question to prompt an interaction with click response. Connect employment outcomes with a COAS degree. Increase general inquiries, tour requests, and enrollment into COAS classes and programs.

 

Budget: 
Cost of in-house labor and potential paid digital advertising placements.

 

Deliverables for Digital Campaign:
Copy and design for digital assets sized to social, web platforms
Slide 1: Photo and witty description of a wide variety of students and majors. Highlight average as well as 'stand out' students.

Slide 2: Description of how they landed where they did and one sentence of advice to prospect/interested student.

Measure Effectiveness:

Use analytics tracking to gauge engagement with WATN series to determine if there is an increase in response to CTA prompt (tours, advising, shares, likes and personal response posts).

 

Follow Up Campaign Ideas:

Where are you now? CTA: Tell us your story. 

Lighter side: Don’t worry mom...Interview/quote PFW moms and feature their child’s success in finding a job after earning COAS degree.

CTA: Talk to a COAS guidance counselor

 

Serious side: (COAS) Education With Purpose

Interview/quote non-traditional/returning students experiences with COAS. 

CTA: Have your credits evaluated and try again. 

 

Where are they now? Add Medtronic, Zimmer, and FWCS slides. Highlight community partnerships PFW has with leading employers in the area.

 

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