Planned and executed marketing campaigns that drove sales and profitability for four distinct, local businesses—a restaurant, car dealership, internet provider and band and orchestra instrument supplier.

Guided strategic messaging, imagery and calls to action to reach specific target audiences through print, social media, radio, and out of home advertising to convert prospects into customers.

Planned and executed Facebook leads campaigns to reach specific audiences by demographic, geography and interest. Grew audiences through paid Facebook likes campaigns. Assisted in social media planning, content creation and editing. Created successful social media contests that reached the desired audience and reinforced brand. Dug up creative blog post topics by mining content from experts from all four businesses.

Oversaw effective and consistent email communications to determine what content drove open rates and clicks. Developed flexible templates to speed up production of email lay-out and deployment.