Lakeland Internet Rebrand, Marketing manager, art direction
Lakeland Internet's sales and marketing goal: Be a mass appeal product targeting households in northern Indiana and eastern
Ohio. Locally owned, Lakeland separates itself from bigger, less agile, competitors with poor online ratings and weak, impersonal customer service. Lakeland artwork and copy features a lifestyle enhanced by high speed internet. Marketing efforts were stepped up during COVID as high speed internet service became essential for work, school and shopping.​