The design challenge: create a stationery package that communicates our mission to 'create extraordinary experiences.'

 

The letterhead sheets used contrast to grab the eye: front side of sheet is light and soft, backside is flooded with bright color and geometric pattern.

 

Unexpected colors pop off of the letterhead as our full palette, from teal to deep carmine is utilized on our

business cards.

 

The package is tucked into a warm, brown folder with the subtle sheen of our brand stamped in a UV varnish.

 

Less says more in this piece as fussy type faces were shunned, in favor of modern patterns, rich colors and utilitarian type.