Frank Lloyd Wright Preservation Trust commissioned promotional materials for an American Express sponsored grant. Chicago's most important historic landmarks competed using an online voting site set up at American Express's Partners in Preservation website. The campaign was executed using both online and print media. FLW Preservation and Trust's marketing department developed the tagline: 'Exercise your Wright to Vote' to promote their entry, the Robie House. The piece on the left was recreated for an outdoor vinyl banner, indoor easels and take-away slips, while the piece on the right was a web button posted on the wrightplus.org website.