Sweetwater Band and Orchestra, formerly Mynett Music, Marketing manager, art direction
Managed and art directed print (signage, fliers, bag stuffers) and digital materials (web, email and social assets) to support clearance sales, pro-sales, repair services, events, and school instrument selection promotions. Created online contests that engaged customers during COVID when in-person sales and private lessons stopped. Managed photo and video shoots with student musicians and music teachers. Took in-person instrument 'fitting sessions' completely online by creating individual instrument videos and music instrument interest survey.